Sports dominates media and the interest in the main target groups for advertising campaigns. To reach such audiences, advertisers will often produce film commercials around the sports images and video. Finding sports footage that looks like the high production value sports broadcasts audiences are seeing on television is a big challenge. There is plenty of footage on tape but only a very limited selection has been cleared to be used as stock footage. Finding a well-selected professional level sports stock footage shot in a competition setting could manifold the entertainment or informative value of your program.
Stock footage is short clippings of fast-flying images which either haven’t been filmed with any particular production in mind, making them fit for any type of program or are taken from previously broadcast programming since they can be used in new productions. Both types of footage is commonly used in programs such as documentaries, sports reviews, television programs, advertising commercials, movies and independent films. A resource for increasing the impact and production value when making any type of programing, stock footage is a inherent tool among professional producers of original programming.
In addition, using a stock footage clip can drastically bring down the time and budget required for making a program. The art is to skillfully insert the stock footage at the appropriate points of the film production to have a enhance the cinematic flow. Usage of this footage can noticeably bring down production costs. It will in most cases be cheaper to license the clips from a stock footage distribution company than to shoot it yourself. This becomes particularly evident in producing video of team sports which require large production resources to shoot.
Although much of archival this footage is licensed as rights-managed, it can now also be bought under the royalty-free license. The main difference between the two forms of licensing is the duration of use and cost. Rights-managed footage is licensed for a limited amount of time while royalty-free footage can be used anytime. As for the cost, rights-managed these footage are charged based upon various factors, such as the motive of production, the size of audience and the duration of usage. Charges for royalty-free footage are based upon the format.
Currently, stock footage is not only available on tape but even more commonly delivered by download over the internet. The available formats range from standard definition PAL or NTSC formats as well as various high video definition formats ensuring high image quality content. One can purchase stock footage easily over the Internet. There are 스포츠중계 where you can purchase stock footage. So it becomes important to look for a quality provider who offers a wide range of topics, high definition stock footage. In the case of sports footage, the differentiator between the providers is often the extent to which the rights to the footage has been cleared. Video producers are advised to verify the quality of the footage and possibly contact the provider regarding the status of the rights clearance, based on the previews and information provided along with the stock video footage. Post verification, you can choose from a large library of stock video footage.
The format that best suits your work depends on the media in which your program will be broadcast. If you are not very sure, you better go for high definition footage. It might cost more, but the image quality will hold up better after format conversion or image manipulation.
Stock footage which can be downloaded from the Internet usually employs some sort of compression to keep file size manageable. Quicktime Apple ProRes compression codec is is quickly becoming the standard for digital delivery. This compression codec provides the best quality without visible losses while also keeping file size manageable.